Available for select engagements

Scale Your Revenue Without Multiplying Your Workload.

Behind every burnt-out executive is a fragmented system dropping leads. As a specialist in CRM architecture and marketing automation, I engineer frictionless, AI-driven pipelines that capture, nurture, and close clients on autopilot while you reclaim your executive freedom.

Core Tech Stack

GoHighLevelZapierMakeSalesforceHubSpotClickUpAsana
Portrait of Dawn Nazareno, automation architect, wearing a navy blazer with white feather trim, pointing toward a glowing red holographic automation interface.
Portrait of Dawn Nazareno, Automation and GoHighLevel Specialist.

About Dawn

Engineering Seamless, Tech-Driven Operations.

Hi, I'm Dawn—an Automation and GoHighLevel (GHL) Specialist dedicated to engineering seamless, tech-driven operations that help digital marketing agencies and businesses scale effortlessly. As an Automation Manager, I bridge the gap between complex tech and daily business growth by building and deploying advanced AI solutions, including intelligent chatbots, interactive voice response (IVR) systems, and voice AI. I specialize in mapping out entire ecosystem architectures, expertly automating CRMs, internal systems, client pipelines, and complex webhooks or API integrations. From the moment a client steps in, I streamline their journey through automated onboarding, friction-free payment workflows, and strategic nurturing email sequences.

Beyond core backend operations, I optimize paid media ROI by automating Meta and Google Ads management alongside dynamic reporting emails that deliver crystal-clear performance insights. I also bring a strong creative and technical eye to the front end, designing high-converting funnels, custom emails, and vibe-coding modern websites and forms. Ultimately, I take full ownership of the GHL landscape, ensuring every automation, trigger, and workflow runs flawlessly behind the scenes. By eliminating repetitive manual tasks and refining day-to-day business flow, I give my clients the freedom to focus entirely on big-picture growth.

Expertise

Three Disciplines. One Operating System For Your Business.

Automation & SaaS Expertise

A year optimizing GoHighLevel workflows, sub-account architectures, custom lead capture funnels, and troubleshooting complex technical integrations.

GoHighLevelZapierMakeAPI

Digital Marketing Specialist

Full-scale content engineering, LinkedIn thought leadership, account-based marketing, and targeted Facebook/LinkedIn lead generation pipelines.

ABMLinkedInMeta AdsContent

Executive Assistance

Elite operational management: multi-principal calendars, statutory compliance, high-touch stakeholder relations, and internal SOPs that protect executive focus.

OpsSOPsCalendarsCompliance

Automations by Client

Real workflows. Real clients.

Every automation below was architected, deployed and monitored for a live client — select a brand to see the exact workflows powering their operations.

Support Nest logo

Support Nest

NDIS · Disability Services

6 automations deployed
01

Meta Ads Lead Automation

Facebook Lead Form → tag → internal notification → timed nurture email sequence → workflow enrollment.

02

Google Ads Lead Automation

Google Lead Form capture with instant tagging, two-stage internal alerts, and delayed nurture email.

03

Call Ad Lead Routing

Inbound call detail branching: creates new contacts or updates existing records, then tags for follow-up.

04

Pipeline Stage Automation

BDM Stage 1 new-lead flow: capture → assign → outreach → follow-up email → contact-established check with branching workflows.

05

Website Referral Form

Referral submission creates contact, tags lead, generates opportunity, notifies team, sends confirmation, enrolls in nurture.

06

Careers Submission Form

Career applicants captured into CRM, tagged, opportunity created in hiring pipeline, internal alert + confirmation email.

Full automation catalogue

Pipeline Automation Nurturing Automation Payment's Automation CRM Automation Chatbot AI Voice AI IVR (Interactive Voice Response) Meta Ads Automation Google Ads Automation

Client Results

Loved By Operators Who Stopped Losing Hours.

Real feedback from founders, brokers, and NDIS operators who ship faster since we automated their bottlenecks.

Dawn rebuilt our entire GoHighLevel sub-account from scratch. Our lead response time dropped from 4 hours to under 90 seconds. She thinks like a systems engineer, not a VA.
Jim Fatah
Founder · Pixel Hive Digital Agency
The Voice AI + IVR pipeline she deployed handles 100% of our after-hours enquiries. We recovered 20+ hours per week and haven't missed a qualified NDIS lead since.
Monty Jimale
Operations Director · Peoples Support Care
Booking 30+ solid mortgage appointments a week, zero compliance slippage. Dawn is easily the most technically capable EA I have ever worked with.
Jason
Managing Broker · CaliverBeach Mortgage
Our LinkedIn impressions 4x'd inside 60 days. The ABM sequences she engineered are still our #1 inbound pipeline source almost a year later.
Tanya Popov
CEO · Inixbiz Consulting
She saw bottlenecks in our funnel we had been blind to for two years. Chatbot, CRM sync, payment reminders — all live in three weeks. Ridiculous ROI.
Cadday Norr
Co-Founder · Latitude Quality Care
As my Executive Assistant, Dawn turns raw ideas into real assets. She built our website end-to-end, mapped out the automations that keep operations running, and even helped shape our business plan. She's the reason my vision actually ships.
Santana Stehlin-Reid
CEO · Purposeful Partners Consulting
5.0 average across 40+ engagements

Proven Impact

Clients

Pixel Hive Digital Agency logo
Support Nest logo
Auslands Care logo
Peoples Support Care logo
Mecura logo
Latitude Quality Care logo
Caliver Beach Mortgage logo
West Shore Mortgage logo
Inix Consulting & Brokerage logo
Purposeful Partners Consulting logo
Top Drop New York logo
Enkar logo
Acuity BI Coaching logo
Pixel Hive Digital Agency logo
Support Nest logo
Auslands Care logo
Peoples Support Care logo
Mecura logo
Latitude Quality Care logo
Caliver Beach Mortgage logo
West Shore Mortgage logo
Inix Consulting & Brokerage logo
Purposeful Partners Consulting logo
Top Drop New York logo
Enkar logo
Acuity BI Coaching logo

Ready to Automate?

Book a Strategy Call

In 30 minutes, we'll map your biggest operational bottlenecks and outline a custom automation roadmap that saves you 15+ hours every week.

FAQ

Straight answers, no filler.

The questions I get before every project. If yours isn't here, tap the voice assistant or book a call.