Automation & SaaS Expertise
A year optimizing GoHighLevel workflows, sub-account architectures, custom lead capture funnels, and troubleshooting complex technical integrations.
Behind every burnt-out executive is a fragmented system dropping leads. As a specialist in CRM architecture and marketing automation, I engineer frictionless, AI-driven pipelines that capture, nurture, and close clients on autopilot while you reclaim your executive freedom.
Core Tech Stack

15+ hrs
recovered weekly
5.0 ★
across 40+ engagements

About Dawn
Hi, I'm Dawn—an Automation and GoHighLevel (GHL) Specialist dedicated to engineering seamless, tech-driven operations that help digital marketing agencies and businesses scale effortlessly. As an Automation Manager, I bridge the gap between complex tech and daily business growth by building and deploying advanced AI solutions, including intelligent chatbots, interactive voice response (IVR) systems, and voice AI. I specialize in mapping out entire ecosystem architectures, expertly automating CRMs, internal systems, client pipelines, and complex webhooks or API integrations. From the moment a client steps in, I streamline their journey through automated onboarding, friction-free payment workflows, and strategic nurturing email sequences.
Beyond core backend operations, I optimize paid media ROI by automating Meta and Google Ads management alongside dynamic reporting emails that deliver crystal-clear performance insights. I also bring a strong creative and technical eye to the front end, designing high-converting funnels, custom emails, and vibe-coding modern websites and forms. Ultimately, I take full ownership of the GHL landscape, ensuring every automation, trigger, and workflow runs flawlessly behind the scenes. By eliminating repetitive manual tasks and refining day-to-day business flow, I give my clients the freedom to focus entirely on big-picture growth.
Expertise
A year optimizing GoHighLevel workflows, sub-account architectures, custom lead capture funnels, and troubleshooting complex technical integrations.
Full-scale content engineering, LinkedIn thought leadership, account-based marketing, and targeted Facebook/LinkedIn lead generation pipelines.
Elite operational management: multi-principal calendars, statutory compliance, high-touch stakeholder relations, and internal SOPs that protect executive focus.
Automations by Client
Every automation below was architected, deployed and monitored for a live client — select a brand to see the exact workflows powering their operations.

NDIS · Disability Services
Facebook Lead Form → tag → internal notification → timed nurture email sequence → workflow enrollment.
Google Lead Form capture with instant tagging, two-stage internal alerts, and delayed nurture email.
Inbound call detail branching: creates new contacts or updates existing records, then tags for follow-up.
BDM Stage 1 new-lead flow: capture → assign → outreach → follow-up email → contact-established check with branching workflows.
Referral submission creates contact, tags lead, generates opportunity, notifies team, sends confirmation, enrolls in nurture.
Career applicants captured into CRM, tagged, opportunity created in hiring pipeline, internal alert + confirmation email.
Full automation catalogue
Client Results
Real feedback from founders, brokers, and NDIS operators who ship faster since we automated their bottlenecks.
“Dawn rebuilt our entire GoHighLevel sub-account from scratch. Our lead response time dropped from 4 hours to under 90 seconds. She thinks like a systems engineer, not a VA.”
“The Voice AI + IVR pipeline she deployed handles 100% of our after-hours enquiries. We recovered 20+ hours per week and haven't missed a qualified NDIS lead since.”
“Booking 30+ solid mortgage appointments a week, zero compliance slippage. Dawn is easily the most technically capable EA I have ever worked with.”
“Our LinkedIn impressions 4x'd inside 60 days. The ABM sequences she engineered are still our #1 inbound pipeline source almost a year later.”
“She saw bottlenecks in our funnel we had been blind to for two years. Chatbot, CRM sync, payment reminders — all live in three weeks. Ridiculous ROI.”
“As my Executive Assistant, Dawn turns raw ideas into real assets. She built our website end-to-end, mapped out the automations that keep operations running, and even helped shape our business plan. She's the reason my vision actually ships.”
Proven Impact


























Ready to Automate?
In 30 minutes, we'll map your biggest operational bottlenecks and outline a custom automation roadmap that saves you 15+ hours every week.
The questions I get before every project. If yours isn't here, tap the voice assistant or book a call.